Upturn in The Economy Shows Small Growth in Mens Fashion This Summer
A recent Drapers article has been released and has shown some very interesting findings. G-Star Raw has been the most popular brand in terms of best selling. This is a surprise to economists who have predicted tough times for the Dutch super-brand, due to lack of disposable income in the young adult sector – the target market of the brand.
G-Star is followed by Luke 1977 and Diesel which seem to indicate that there has been an increase in consumer confidence, with them now buying higher ticket items. This could be seen as ‘light at the end of the tunnel’ with consumer spending having fallen over the last 2.5 years due to the global financial crisis which has hit the UK particularity hard due to the importance of its financial sector.
The best sell-through mens designer brands this year are Luke, G-Star, Adidas Originals, Duck and Cover and firetrap. Maintaining a strong sell-through is vital for retailers to ensure they are not over stocked. Overstocking will cause a problem with cash flow if not enough stock is cleared during the season with new stock arriving that will need to be paid for.
As to be expected, the most popular selling category items were seasonal wear. The drapers article shows that the most popular types of clothing were polo t-shirts and t-shirts. Although these items sell all year round, the summer sees stronger sales than the winter.
The biggest surprise this season has been the popularity of mens chinos. They have come from nowhere and have absolutely taken the UK by storm. The seasons in product has flown off the shelves with strong sales reporting showing them almost neck-and-neck with denim sales. This trend looks to continue into Autumn/Winter 2011 and beyond.
But why have chinos performed so well in these tough economic times? Well, they have risen from the ashes. They are no longer straight leg, clean cut and what your Granddad would wear. They have been transformed. Elasticated cuffs, drop crotch, and pocket twist all have given chinos a new edgy look. They have received exposure from X-Factor with boy band One Direction seen wearing them.
The figures themselves also look to be showing promise, with 54% of retailers polled saying they have better figures than last year, with 31% saying the same, and only 15% saying they have worse figures. These are encouraging signs for a fragile industry despite the cost of cotton constantly rising; perhaps it is not all doom and gloom for the retail industry.
Source: Drapers Magazine- August 26th 2011 Menswear page.

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Shorter men on the look-out for a nice pair of jeans are almost certain to find this article of interest. Provided here is some information on which jeans are likely to suit short men best. Finding the right jeans is not easy, because many fashion designers base their designs for men’s jeans on a height template of about 5′ 8″ and more. In other words, if your height is less than 5′ 8″, you may well find it rather difficult to obtain jeans that fit you nicely.
These days, jeans are a fashion staple, as well as being good functional clothing suitable for a variety of activities. Typically, most men own several pairs at least, which they wear regularly. Taller men have a great range to choose from, because generally most clothes will suit them, and because, as has been mentioned already, most designs are tailored with men of their stature in mind. But jeans for short men are harder to track down, not least because such careful consideration has to be given to choosing styles that give others a more favorable impression of a shorter man’s physique and stature.
Wearing a well-fitting pair of jeans for short men will tend to have a positive effect on a man’s self-image, giving him the confidence to enjoy life, instead of worrying all the time about what others may think of him, and imagining that he is perceived as less attractive than taller men.
With regard to the different types of jeans available, there are pros and cons. Here are some observations on some of the different cuts and styles of jeans widely available today:
Low rise: This is a popular, trendy look, but far from suitable for short men. Low rise jeans have a very low waistline, whereas the appearance of shorter men is enhanced by jeans with a more natural level of waistline, around the navel.
Denim shorts: If you must wear shorts, you should stick to those that extend down only to a point somewhere higher than the knee. Also not recommended are baggy, loose-fitting shorts.
Straight cut: These are some of the better jeans for short men because their fairly narrow silhouette is flattering to the shorter man.
Tapered jeans: This style has a reasonably flattering effect on the shorter man, making his legs appear longer.
Boot cut jeans: These are similar to straight cut but flare out somewhat around the ankle. As such they are not too bad a choice, but are not quite as highly recommended as straight leg and slim fit styles.
Neutral-color jeans: Choose jeans of a neutral color, like black, gray or dark blue. Avoid garish colors and bizarre patterned effects. When wearing a shirt, bear in mind if you are short that tucking it in to the waist of your jeans presents a better, more clean-cut look.

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The LRG hoodies has become the best selection of those who want to adorn the street style. If you are an enthusiast of the hip hop look, this is something that you would find to be very interesting. They range diversely in style to suit both women and men as well as coming in diverse colours to accommodate the tastes of all. They make you to look really chic and cool keeping you at the top of style and fashion. This is a perfect choice for those in the lime light and the ones who want to feel like stars.
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Online market stores for your selections
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No matter your likes in design and style, you can always be certain that if you check the online stores, there would be some LRG hoodies to impress your tastes. You will not miss the grassroots graphic pullover or the original research writing hoodie. These may have variations from zip up hoodies to pullovers made from different materials and coming in different designs, styles and colours. They give you just the desired urban style look and keep you looking on top of fashion whenever you have one on.

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